This opening keynote session will reveal highlights from a research study conducted by NAPCO Research and commissioned by the Specialty Graphic Imaging Association (SGIA) that evaluates the value and transformational influence of digital printing on book and magazine publishers. It offers insights on the benefits digital printing is providing these groups; identifies the challenges these industries are facing; and highlights the ways digital printing is enhancing customer engagement.
Nathan Safran, Director of Research, NAPCO Media
Denis Wilson, Content Director, Book Business & Publishing Executive»»
Ebook sales have hit equilibrium, and printed book units are seeing very modest growth. However, the relentless march to shorter run lengths and smaller inventories is causing pressures upon book manufacturers like we’ve not seen before. The retail side of the book market is also in a precarious position. While independents have also found renewed stability, the demise of one of the top 10 book resellers in the US could have an immediate ripple effect throughout the supply chain. Illustrating how many of these issues at play in the book industry are inter-connected, Marco Boer of IT Strategies will provide his analysis of the book industry, why demand for digitally printed pages is expected to grow, and how publishers and manufacturers can prepare for the future.
Speaker: Marco Boer, Vice President, IT Strategies»»
This breakout track will explore how magazine publishers and marketers can use data, automation, and digital printing to create highly-relevant print products and deliver targeted omnichannel customer experiences. For marketers, this means connecting online and offline experiences to create big-impact marketing campaigns that yield more sales. For publishers, it can mean breathing new life into their print products and higher CPMs.»»
This breakout track will explore how book publishers can use digital printing, print-on-demand, and customer data to sell more books and cut costs, featuring book-specific case studies and presentations.»»
Data has become the foundation for the myriad decisions publishers make. From audience development to consumer marketing to advertising sales, leveraging data is how media companies make money. But knowing how, when and why to use customer information is critical to balance the power of data with the power of magazines. Hear specific case studies that show how print can successfully use data to drive revenue while continuing to engage readers with trusted, credible and authentic content.
Speaker: Linda Thomas Brooks, President & CEO, MPA – The Association of Magazine Media