Nathan Safran, Director of Research at NAPCO Media, will present cross-market research he’s conducted on the impact and ROI of print for brand marketers and how digital printing is being used in the magazine, book, and catalog markets. Through the lens of data he’s collected, Safran will explore the effectiveness of print in omnichannel and ecommerce marketing campaigns, the role print plays in the customer purchasing journey, and how print fits into macro trends like “big data” and personalization. Safran will be joined by Book Business and Publishing Executive Editorial Director Denis Wilson an expert panel to offer commentary on some of the findings.
Nathan Safran, Director of Research, NAPCO Media
Denis Wilson, Editorial Director, Book Business & Publishing Executive»»
Linda Thomas Brooks, President and CEO of MPA—The Association of Magazine Media, lays out how magazine media amplifies and clarifies messages in today’s flooded media landscape. She addresses why magazine media serves as a shortcut to quality, its enduring power to solve marketer dilemmas across every key metric, and its unique ability to amplify advertisers’ voices.
Linda Thomas Brooks, President & CEO, The Association of Magazine Media
Technology advances in digital printing have reached the stage where both toner and inkjet printing technology are difficult to distinguish from offset quality. Differences remain, but the conversation has shifted from dots per inch and color gamut to “is it sellable?” Meanwhile, recent developments in inkjet technology have raised levels of productivity, enabling large runs of high value, micro-zoned or even personalized promotional offers in both catalogs and magazines. This session will provide attendees with an understanding of the various quality and productivity capabilities inkjet technology is able to meet for publishers and the new opportunities they have spawned. Digital printing expert Marco Boer will also reveal data trends and insights about the growth of digitally printed pages.
Speaker: Marco Boer, Vice President, IT Strategies»»
This session will explore what programmatic direct mail is, how it works, and how brands are currently using it to reach customers with high-impact messages based on online behavioral data. Adam Solomon, Chief Product Officer of PebblePost and publishing industry veteran, will discuss why an innovation like programmatic direct mail is indicative of larger content marketing trends and why data-driven, responsive print experiences present an opportunity for publishers and marketers. Solomon
will also explore potential use cases for publishers to work in concert with brands to drive commerce.
Adam Solomon, Chief Product Officer, PebblePost»»
Featuring case studies and panel discussions, this breakout track will explore how magazine publishers are using data to inform their print strategies and how digital printing and data integration can be used to create personalized print products.
Moderated by Denis Wilson, Editor-in-Chief, Publishing Executive & Book Business
Q&A with Stephen Madden, Chief Content Strategist, F+W
Crawl, Walk, Run — Mass Customization in Action
– Marc Johnson, Marketing Manager, High Volume Commercial, Publishing, and Production Mail, HP
Panel: How Can Publishers Take Advantage of Short-Run & Personalized Print?
– Anne Marie O’Keefe, VP of Consumer Marketing, Mansueto Ventures
– Bo Sacks, President & Publisher, Precision Media Group
– John Conley, CEO, Borderland Advisors
– Denis Wilson, Editorial Director, Publishing Executive
This breakout track will explore how book publishers can use digital printing, print-on-demand, and customer data to sell more books and cut costs, featuring book-specific case studies and presentations.
Moderated by Brian O’Leary, Executive Director, BISG
A (Very) Different Kind of Book
– Annette McCrary, Director, Strategic Marketing Programs, Commercial & Industrial Printing Business Group, RICOH USA
Rewriting the Book on Publishing
– Steve Welkley, Vice President, Production Inkjet Sales, Xerox Corporation
Book Production Your Way: Flexible, Short Run Books On Demand … and Customized
– Tonya Powers, Sr. Manager, Marketing, Production Print Solutions, Canon Solutions America
– Derek Giulianelli, VP of Sales, BR Printers
How HarperCollins Expanded Its POD & Short-Run Digital Printing Capabilities
– Tracey Menzies, VP of Production & Creative Operations, HarperCollins
Led by the ACMA’s VP & Deputy Director Paul Miller, this breakout track will explore how retailers are starting to use data and digital printing to target and personalize direct mail and print catalogs in order to increase customer response and sales.
Moderated by Paul Miller, Vice President & Deputy Director, American Catalog Mailers Association
Panel: How Digital Printing Can Uplift the Catalog Business
– Marco Boer, VP, IT Strategies
– John Conley, CEO, Borderland Advisors
– James Capstick, EVP of Sales, Vision
Personalized Direct Mail Case Study
– Brian DeLaite, VP, Sales & Business Development, LS Direct Marketing
– Eric Allen, Director of Brand Development at Lovesac
A New Generation of Catalogs
Personalized Relevant Catalog Solutions
– Shelley Sweeney, Vice President/General Manager Service Bureau/Direct Marketing, Xerox Corporation
Publishers of all colors have come to the realization that data is a catalyst for nearly every business effort. Most have built sophisticated databases to analyze information about their customers and use those insights to boost engagement and revenue, whether through direct sales or advertising. Publishers are also becoming adept at using marketing automation to target customers based on their demographics and behaviors. Now publishers and marketers are experimenting with ways to apply these strategies and technologies to revolutionize the way print products are produced and sold. This panel will explore what publishers and marketers are doing now and what they see on the horizon for a truly integrated data-driven print and digital model.
Mary McAveney, EVP of Marketing, Open Road Integrated Media
Marisa Davis, Associate Director of Product Marketing, MNI Targeted Media
Jim Cioban, Chairman of the Board & CTO, Cierant
Moderator: Ellen Harvey, Senior Associate/Digital Editor, Publishing Executive & Book Business»»