The opening keynote of DigiPub will connect the dots between a series of technology innovations that are enabling marketers and content producers to connect online and offline consumer behaviors to boost engagement and revenue. Digital printing, artificial intelligence, marketing automation, programmatic advertising, augmented reality, and the Internet of Things will all play a role in the convergence of online and physical worlds.»»
Speaker: Marco Boer, Vice President, IT Strategies»»
This session will explore what programmatic direct mail is, how it works, and how brands are currently using it to reach customers with high-impact messages based on online behavioral data. Adam Solomon, Chief Product Officer of PebblePost and publishing industry veteran, will discuss why an innovation like programmatic direct mail is indicative of larger consumer marketing trends and why data-driven, responsive print experiences present an opportunity for publishers and marketers. Solomon will also explore potential use cases for publishers, from personalized consumer products to new sales opportunities for marketing services and lead gen.
Adam Solomon, Chief Product Officer, PebblePost
Publishers of all colors have come to the realization that data is a catalyst for nearly every business effort. Most have built sophisticated databases to analyze information about their customers and use those insights to boost engagement and revenue, whether through direct sales or advertising. Publishers are also becoming adept at using marketing automation to target customers based on their demographics and behaviors. Now publishers are experimenting with ways to apply these strategies and technologies to revolutionize the way print products are produced and sold. This panel will explore what book, magazine, and catalog publishers are doing now and what they see on the horizon for a truly integrated data-driven print and digital model.
Mary McAveney, EVP of Marketing, Open Road Integrated Media
1:00 – 3:20 | Magazine Break-Out Track
How magazine publisher can harness data, automation, and digital printing to increase advertising dollars. This track will feature magazine-specific case studies and presentations.
1:00 – 3:20 | Book Break-Out Track
How book publishers can use digital printing, print-on-demand, and customer data to sell more books and cut costs. This track will feature book-specific case studies and presentations.
1:00 – 3:20 | Catalog Break-Out Track
How catalog publishers are using online behavioral data to personalize and target printed catalogs. This track will feature catalog-specific case studies and presentations.