For the first time, technology is making it possible to connect our online and offline behavior. Rapid innovation around digital printing, data integration, and marketing automation technologies is enabling magazine, catalog, and book publishers to capitalize on the rich behavioral and demographic customer data they gather online to increase direct sales and drive higher CPMs.
Magazine, Catalog & Book Publishers and Printers that attend DigiPub will learn about:
The stars are starting to align such that innovations in digital printing, data science, and marketing automation will enable marketers to marry the scale and measurability of online marketing with the meaningful impact of printed products. These developments should spur new excitement around an embattled but resilient communication channel.
Our speakers and advisors are a hand-picked crew that represent decades of experience in the publishing industry.
Check out our FAQs or contact us at digibook@napco.com